Sonia Fanger: From a Moroccan Salt Marsh to a Design-Led Brand
Sonia Fanger, a fine cuisine and design enthusiast, founded Les Terres Blanches in 2018 after a trip through Morocco’s Atlas Mountains, where she met a paludier hand-harvesting an exceptional mountain fleur de sel. His passion for the craft, combined with the quality of what he was producing, is what convinced her to build a brand around sourcing the world’s best fleur de sel and presenting it properly, rather than treating a genuinely artisanal product like a commodity. The brand’s very first product was that Marrakech fleur de sel itself.
Sonia designed the brand’s signature ceramic pots herself, hand-thrown in Portugal and inspired by the golden ball cacti of Marrakech’s Majorelle Garden. After the initial success of the Marrakech salt, she spent two years sourcing further origins, working directly with paludiers who shared the same respect for tradition, before launching the “Collection Monde” world range in 2020 to bring lesser-known artisanal salts to a wider audience. It’s a brand built from one specific encounter with one paludier, rather than a generic “we love salt” premise.