The People Behind Nektar
Georgios Neofotistos, working alongside his wife Spyridoula, opened the first Nektar roastery in central Argos in 1951. In 1980 their daughter Varvara Neofotistou took over as managing director, and it was under her that the company narrowed its focus to Greek coffee blends of the highest grade it could produce, then extended the same recipe logic into filter coffee from 1981.
Since 2015 the company has been led by Iris Katsarou, the founder’s granddaughter and the third generation in the business. Her arrival coincided with the completion of organic certification, and with a wider range that now runs from the traditional Greek grind through filter blends, espresso and organic capsules.
How Nektar began
The starting point was green coffee. Before there was a company there was a buyer walking through producing countries, learning which beans held their character through a dark Greek roast and which collapsed into bitterness. That selection work, done through 1950, is what the 1951 roastery was built to use.
The first commercial point in the centre of Argos was a shop in the ordinary sense: local customers, small quantities, coffee ground to order. That original site is part of why the brand still reads as a roastery rather than a label, and the scale of the early years explains the house preference for frequent small batches over long production runs.