Blanche Morrogh and the Murray Whānau
Kai Ora Honey was founded in 2012 by Blanche Morrogh (of Ngāti Kuri and Te Rarawa descent) together with her siblings, in the wake of their father’s death. The business grew from the vision of two people: their late grandmother, Saana Waitai Murray, and their father, Rapine Murray. Saana Waitai Murray was an esteemed Ngāti Kuri kuia (elder), poet, and one of six original claimants of the Wai 262 claim — a landmark case before New Zealand’s Waitangi Tribunal concerning Māori rights over native flora, fauna, and traditional knowledge. That family history of advocating for Māori rights over the land and its natural resources is the direct root of Kai Ora’s Kaitiakitanga-based approach to beekeeping today.
Blanche Morrogh, who now leads the business as CEO alongside her husband Liam and siblings Tae, Sobieski, Samson, Walter, and Mabel, has spoken publicly about building the company from near-bankruptcy and recovering from the deliberate destruction of hives early in the business’s history — resilience she’s credited directly to lessons from her grandmother. In 2017, she received the University of Auckland’s Young Māori Business Leader Award, one of the country’s most prestigious Māori business honors, and later that year introduced QR-code batch traceability so customers could verify exactly where their honey came from — years ahead of it becoming standard practice in the industry.