The People Behind Ladolea
Panos and Thanos Kloutsiniotis came to olive oil from other fields. Panos studied chemical engineering and Thanos studied finance, and both were working in those disciplines when the Greek economic crisis pushed them to reconsider what they wanted to build. They started during an olive harvest in Melissi, Corinthia, and the company grew out of that season.
What followed was less a return to farming than a decision to take charge of the part of the chain that usually goes unnamed. Greek olive oil has historically left the country in bulk. The brothers set out to keep a small quantity of it identified by variety, by village and by harvest year.
How Ladolea began
The brand was registered in 2012, built on the practical experience of olive growers already in the family. The first task was persuading a small group of farmers around Melissi that picking earlier and delivering faster to the mill was worth the reduction in yield.
By 2014 the results were being recognised outside Greece, with a gold medal at the Los Angeles international competition and a Red Dot award for the bottle in the same year. The Hellenic Initiative supported the company’s first appearance at an international trade exhibition in Paris in 2016, and the oils now reach delicatessens, hotels and restaurants across Europe, the United States and Australia.