The People Behind MANI Bläuel
Fritz and Burgi Bläuel founded the business in the Mani, in the southern Peloponnese, issuing their first invoice for locally pressed virgin olive oil on 12 June 1980. Their children, Felix Bläuel and Julia Löschenbrand-Bläuel, lead the company today, with Felix having joined the management in 2009.
The founding idea was not simply to sell Greek olive oil abroad. It was to build an organic supply chain in a region where organic certification did not yet exist, which meant convincing individual farmers, one grove at a time, to change how they worked.
How MANI Bläuel began
The first bottles were filled by hand in 1980. Six years later, in 1986, Fritz and Burgi began actively promoting organic cultivation among the smallholders around them, a slow process that required farmers to accept lower yields and a conversion period before any certification arrived.
That work produced its result in 1991, when the company delivered the first certified organic olive oil produced in Greece. The MANI Bläuel brand as it is known today was established in 2007, and Naturland Fair certification followed in 2014.