The People Behind THETA Foods Co.
THETA was established by two brothers, Dimitris and Konstantinos, who returned to Eresos after building careers overseas. Their father, Elias, had been one of the beekeepers introducing conventional hive technology in Greece in the 1960s, so the bees were already part of the family’s working life before the brand existed.
What the brothers added was a finishing standard. The knowledge of where to place hives and when to take the frames came from the previous generation. The decision to keep extraction cold, to leave the honey unfiltered, to put it in violet glass and to seal every jar by hand came from them.
How THETA Foods Co. began
The family holds roughly 100 acres of estates around Eresos, the largest of them around 52 acres planted with olive and fig trees. The figs were the second thread: a local variety that carries enough natural sugar to be reduced straight into syrup, with no added sugar required, using a boiling technique and an old recipe handed down in the family.
The honey came first and remains the centre of the range. The infused honeys followed, and they are where the brand’s other inheritance shows: Eresos is the birthplace of Theophrastus, the botanist who catalogued the hundred-petalled rose in his Enquiry into Plants in the fourth century BC, and by tradition the birthplace of the poet Sappho. A rose honey made in this particular village is not an arbitrary idea.