The Gradassi Family: Four Generations at the Foot of the Marfuga Hill
The Gradassi family has farmed and sold olive oil since 1817. By the early 1900s, great-grandfather Domenico was already sending glass jugs of the family’s oil to households across northern Italy — a practice documented in the family’s own preserved archives. The business nearly disappeared during the agricultural crisis of the 1950s and ’60s, when many Umbrian producers gave up their groves; it survived because Domenico’s son Ettore, despite having built a career in banking, kept his passion for the family’s land and oil alive and passed that dedication on to the next generation.
Today the company is run by Francesco Gradassi, who calls his oils “Extreme Oils” — extra virgin olive oils from craggy, hard-to-farm terrain that yield only a few thousand bottles per harvest but an outsized concentration of flavor. His daughter Ginevra has also become involved in the business, carrying the family’s fifth generation into an operation that started with one family’s decision, in 1817, to work this specific hillside.